SALEWA（沙乐华）品牌介绍

品牌名称含义

SALEWA，SA意为Saddler（制造马鞍的）、LE意为Leather（皮革）、WA意为Wares（制品）。
 

品牌历史

SALEWA创始于德国慕尼黑的一个小村庄
1935年7月8日，德国马具协会主席Josef Liebhart在慕尼黑创建了SALEWA GmbH公司。在二战期间，公司主要为当时众多的马术爱好者提供优质耐用的马具用品及纺织产品，并生产了第一个金属管架式背包。随着1952／53年冬季市场上对滑雪杖的大量需求，SALEWA在运动产品领域内有了突破性的发展。


 

 
开始成为登山运动产品供应商
Ø 1955年，SALEWA支持了Hermann Huber在科迪勒拉山脉的安第斯探险，从而树立了SALEWA在登山运动中的专业地位。同时SALEWA产品线中也增加了冰镐、全可调轻量冰爪等冰雪装备器材系列。
Ø 1962年，SALEWA研制出一款超轻的全可调冰爪并由此成为了登山装备的领导者。
Ø 1978年，振翅雄鹰正式成为SALEWA品牌的商标，同时也成为无可比拟的高品质产品代表。
 
SALEWA历史上的重要产品
公司经过几十年的发展，在长期市场调研的基础上
Ø 1956年推出专门为极地探险队设计的高品质滑雪撬Sperber以及新型的极地登山包、冰镐和登山绳索，SALEWA开发的轻质可调节冰爪CRAMPON的生产标准沿用至今
Ø 1970年设计生产的Mont Blanc背包通过“Tubular Carabiners（管状竖钩）”系列建立了轻量级器材登山运动装备的新标准。钛、Powertex、Duratec、Expeansion、羊毛、Kevlar空气垫等新材料和新技术的开发使用，使产品重量减轻了50%之多，同时它们的强度和耐久性却大大增强了，“一半重量，双倍强度”成为SALEWA的座右铭。
Ø 1996年SALEWA与“Mercedes Benz”同时推出使用空气网系统，SALEWA用于背包，奔驰公司则用于汽车座位。
Ø 1997年ATTAC锁扣（只要同类产品一半的时间就能完成扣紧或脱扣）和Honeycomb头盔（多吸收 30% 的冲击力，最轻的头盔只有250G）引起了同类产品的革命。
Ø 1999年推出震惊世界的“alpineXtrem”极限登山系列。
 
SALEWA开创球化市场
1982年后，随着奥地利分公司的成立，SALEWA开始了泛欧洲、美国、日本、新西兰等地区的全球业务拓展。同时意大利的进口商Heiner Oberrauch先生和他的Ober Alp集团接手了SALEWA品牌并引领其走向成功。在7个主要的欧洲市场：德国、法国、意大利、奥地利、波兰、瑞士和西班牙都设立了分公司，在其他的30多个国家建立了代理销售的渠道。
 
SALEWA品牌及产品的领导地位
进入新世纪后SALEWA品牌也达到了新的规模。公司创立了自己的专业运动员团队－SALEWA专业登山队，并致力于共同研发高品质的产品。在2009／2010年冬季，SALEWA推出了顶级的专业极限登山系列产品－alpineXtrem Pro系列。这是由SALEWA专业登山队经过无数个小时的研究、测试，数百次的设计修改并经过在艾格峰北壁、阿拉斯加Taku Tower的花岗岩和冰墙、尼泊尔Ama Dablam峰的严酷环境下的测试。产品系包含：8个男款，6个女款，3个中性款，全部由专业人士参与研发，完全适用于极限登山的多种用途。在这个专有的产品系列中彰显了SALEWA品牌在地区乃至全球专业领域领导地位的的认可度。
 
SALEWA品牌的长远发展
2011年秋季SALEWA总部在Bolzano的新址已经落成，新总部将为行业在建筑艺术、设计概念等方面树立多个新标准，同时也引领顾客、供应商、员工进入登山运动品牌的体验世界。同时还建有一座高24米、总计2000㎡的意大利境内最大攀岩馆。而令人惊艳的不只是它的高度，还包含它巧妙的空间设计及高效率的温湿度控制通风系统。 
 

Foundation in a Munich courtyard
On 8 July 1935, Josef Liebhart founded SALEWA GmbH in Munich. During WW2 the company produced various leather and textile products, first of all rucksacks with tubular steel frames and ski poles of hazelwood. With the great demand for ski polesin the winter of 1952/53, SALEWA made its breakthrough into the sports sector.
The beginnings as a mountain sport supplier
In 1955 SALEWA supported an Andes expedition in the Cordillera Blanca and thus established itself in mountain sport. Ice equipment, ice picks and crampons were added to the product line of the SALEWA mountain sports division. In 1962 a fully-adjustable lightweight crampon was developed and manufactured. The company made its first claim to leadership in equipment. In 1978 decisive steps towards expansion were taken: the product range was extended to include functional clothing. In 1979 SALEWA presented all its products with the same logo for the first time: the SALEWA eagle was created as that logo and thereafter stood as the symbol of incomparable quality. 
SALEWA conquered the international markets 
After SALEWA Austria was founded in 1982, the management took the international structure and export connections all over Europe, the USA, Japan and even as far as New Zealand. The Italian importer Heiner Oberrauch and his Ober Alp Group took over the SALEWA brand and led it to success. The seven main European markets of Germany, France, Italy, Austria, Poland, Switzerland and Spain are managed through their own companies. In a further 30 additional countries, the SALEWA group works with agents and importers.”
Leadership of both brand and product The SALEWA brand reached a new dimension at the beginning of the new millennium. This was evident in the creation of the company’s own squad of athletes, the SALEWA alpineXtrem Team, and also in the development and ongoing improvement of top, quality products. For Winter 2009/2010, SALEWA mountain sports brand presents a clothing range without parallel on the market: alpineXtrem Pro. The alpineXtrem pro squad presented the result after countless hours of development and testing, hundreds of revisions to the design, after hard testing at the north face of the Eiger, on the granite and ice walls of the Taku Towers in Alaska, and also high climbs on the Ama Dablam in Nepal: eight men’s models, six women’s models, and three unisex, developed by professionals for professionals, manufactured for the ultimate daily and professional usage on the mountain. Leadership manifests itself in a unique product range and is also demonstrated by how a brand is received regionally, nationally, and internationally. A new SALEWA headquarters will be set up in Bolzano by autumn 2011, which will set new standards far beyond the borders of South Tyrol. New standards of architecture, as well as new standards as regards the conceptual design and approach to a world of experiences which a mountain sports brand can open up to its customers, suppliers and staff. Integrated into the overall plan is a new climbing hall, which will be the largest in Italy with a climbing area of 2000m2 and a height of 24m. However it will make an impression not only with its physical dimensions, but also through new ideas and developments; for example, the huge entrance for optimal circulation of fresh air and the rear-ventilated facade for the most efficient temperature/humidity regulation. 
 

SALEWA历史大事记

1935年
1935年7月8日Josef Liebhart揭开了SALEWA传奇故事的篇章。SALEWA代表了SA (Sattler/saddler马鞍) LE (Leder/leather皮具) WA (Waren/wares配件)，品牌初期以生产马具等皮革制品为主。
1939年
SALEWA开始生产服装及多种皮革制品， 并开始研制管架式背包及滑雪杖。
1945年
第二次世界大战后，经济环境极度恶劣，美国军方就此定制的上千个防潮垫缓和了经济及就业危机。
1948年
SALEWA在二战后德国的货币改革中艰难地奋斗，期间也为Agfa生产皮制相机包。
1952年
在当年冬季随着滑雪用品在欧洲的热销，SALEWA迈出了在运动产品领域的突破性的一步，开始生产销售滑雪杖等多种滑雪用具。
1953年
背包产品线再度进深，公司的产品项目中新增加了皮质足球及摩托骑行囊系列。雪杖产品线继续保持增长，成为公司的明星销售产品。
1955年
SALEWA支持了Hermann Huber在科迪勒拉的安第斯探险，奠定了其在登山运动中的领导地位。从此大型的管架式背包、冰镐、冰爪等产品丰富了SALEWA产品线的种类。
1956年
推出专门为极地探险队设计的高品质滑雪撬Sperber以及新型的极地登山包、冰镐和冰爪；并且与Edelried合作进行绳索的生产。同年，SALEWA赞助由Hermann Huber组织的安迪斯山脉探险队攀越Blanca山活动获得成功。
1962年
一贯致力于产品研发的SALEWA取得了巨大的成功，其专利的轻量化全可调冰爪为冰雪装备的发展带来了革命性的发展。
1964年
作为登山装备的创新领导者，SALEWA品牌受到全球的认可，其发明的管状冰锥现在已成为行业的制式标准。
1970年
SALEWA在技术型方面继续大踏步前进，无论是大获成功的MONT BLANC管架式背包，还是中空的快挂都成为行业轻量化的标准，并占据了登山运动市场的统治地位。.
1975年
SALEWA从纯专业的登山运动专家扩展为登山、徒步、攀岩等户外运动全系列产品供应商。
1978年
SALEWA的帐篷产品大受欢迎，同时成为第一批采用Gore-Tex面料的品牌。
1979年
SALEWA采用振翅雄鹰作为品牌商标。
1980年
年增长额高达40%，这是被记录在SALEWA历史上的一年。抓绒衣类产品首度进入生产线，并且极为迅速的成为了我们的主销产品。
1982年
SALEWA开拓了全欧洲、美国、日本、新西兰等地区的国际化业务。
1983年
SALEWA与意大利博尔扎诺籍公司OBER ALP集团建立起了新的合作关系，通过与该集团领导Heinrich Oberrauch先生以及Siegfried Messner先生的无缝合作，SALEWA成功利用自身优势成功扭转市场趋势。
1985年
Siegfried Messner先生在Stabeler Turm受电击离奇身亡。职业登山向导Edy Gänsbacher先生成为新的市场营销总监，其后SALEWA在意大利市场建立起了明确的领导位置。
1986年
这是Reinhold Messner与Kurt Albert的完美合作阶段。无以数计的新想法在他们的探险途中被测试，让SALEWA成为山地上的巨人。保证良好品质仍为品牌推出产品的首要原则。
1988年
品牌总部从慕尼黑搬到城市东边的Aschheim，在那里SALEWA的展品研发、销售、市场以及仓储部门均可以拥有更充裕的工作空间。
1990年
四月意大利进口商Heiner Oberrauch先生和他的Oberalp集团接手了SALEWA品牌。
1993年
SALEWA延续着在轻量化装备领域的领导地位，推出了仅重260G的双层结构头盔－KAPPY，深受市场欢迎。
1994年
“一半重量，双倍强度”成为SALEWA的座右铭及研发目标。并随后推出多款轻量化产品。
1995年
SALEWA开展了俄罗斯、捷克、希腊、挪威、西班牙、斯洛文尼亚等地区的业务。
1996年
SALEWA采用了全新概念的Airmat背负系统，该系统也被奔驰轿车用于座椅的后背支撑。
1997年
革命性的ATTC设备凭借其高度安全且操作简便的特点成为业界领袖。
1998年
SALEWA英国成立，同年通过www.salewa.at进行了全球网络营销管理。
1999年
SALEWA接手了德国固定器专家SILVRETTA并成为与瑞士航空救援服务REGA结成战略合作。
2000年
SALEWA成为欧洲登山运动领导者并与众多登山家及登山学校达成合作。
2001年
再次延续“一半重量，双培强度”的精神250G的头盔，33G的快挂与150G的冲锋衣。
2002年
9/11后的经济危机使户外产业进入了混乱时期， 不过SALEWA借此机会为自己定下了最新的规划目标，并将对顾客需求的关注度提升至最高。感谢与那些优秀搭档的不懈合作与创新，SALEWA成功转型为可为顾客提供最全面的登山运动方案的户外品牌。这种全新的理念也为SALEWA铺建了一条成功的未来之路。
2003年
收购了世界著名的滑雪品牌DYNAFIT。
2005年
SALEWA在发展业务的同时也关注着世界的可持续发展，研发出了环保且耐用的专利面料Ingeo^® 并开始生产鞋类产品。
2006年
SALEWA推出了具有“100％不磨脚”承诺的鞋产品系列，一经上市即销售超过5万双。
2007年
为了更好的为北美市场服务，欧洲的顶级山地运动全能专家SALEWA集团迈出了战略性的一步 – 它在美国建立了分支机构，所销售的品牌仍为SALEWA，Dynafit，以及Silvretta。新分支机构位于博尔德/科罗拉多州，同时也是最贴近山地运动的核心发展地区。在其它主要出口市场也发生了重要的变动。在亚洲最大的户外市场韩国，44个SALEWA店铺成功开业，16个店铺待开业。在波兰，一个品牌子公司被顺利建立，自此SALEWA可为这个拥有长久登山运动发展史的市场提供更优质的服务。
2010年
英思柏锐贸易（北京）有限公司Inspiration Outdoor Trading (Beijing) Ltd.成为SALEWA品牌中国区总代理，标着着SALEWA雄鹰将再次振翅高飞。
2011年
SALEWA新总部大楼落成，成为Bolzano地标性建筑。

1935: The SALEWA story started on July 8, 1935 when Josef Liebhart, the director of Munich’s Cooperative for Saddlers and Tapestry Handlers registered a sister corporation for Saddler and Leather Wares: SA (Sattler/saddler) LE (Leder/leather) WA (Waren/wares), and SALEWA’s name was born. The company’s original products included leather transmission belts and various fittings for horses.
1939: This year SALEWA produced a large variety of articles in cloth and leather combinations, the first rucksack with a steel frame, and ski poles from hazelnut wood and later of light-weight metals.
1945: Economic survival was far from easy in the conditions that followed WW2, but the American military government ordered thousands of mattresses, as a part of a program for giving work to jobless refugees.
1948: SALEWA and whole of Western Germany found a new lease on life in the currency reform that went into effect on June 21, 1948. But nothing was easy, since wages were still very low. For a number of years, the company’s most profitable products were the camera cases produced for Agfa.
1952: The first breakthrough into the sports sector took place in winter, when demand for ski sticks really took off. At SALEWA, overtime shifts were worked with great commitment. SALEWA also started its own retail business at this time. This sold SILVRETTA bindings, Norwegian HICKORY skis, ski equipment, ski wax, sunglasses and workshop equipment.
1953: In addition to rucksacks, the company’s production program also made a place for leather soccer balls and motorcycle saddlebags. Ski poles grew even more important as the principle source of income.
1955: SALEWA supported the Andes expedition Hermann Huber, later SALEWA managing director for many years, in the Cordillera Blanca, and thus established itself in Alpine sports. The large ANDES Rucksack with its flexible internal frame was developed especially for this expedition. Ice equipment, ice picks and crampons became part of the SALEWA Alpine sports division.
1956: SALEWA opened a small ski factory and manufactured the junior ski brand SPERBER. In the same year, a decision was made to collaborate with the German manufacturer EDELRIED in the alpine rope sector.
1962: The development and production of the fully adjustable SALEWA Classic light crampon made for a decisive step forward. This patented crampon set an entirely new standard, and remained one of SALEWA’s most successful articles fo years to come.
1964: All export markets were opened up for SALEWA. The brand enjoyed global recognition as the leading innovator in Alpine sports equipment. SALEWA invented the tubular ice screw - a product which has now become an industry standard. 
1970: SALEWA pushed ahead with advances in rucksack technology with the enduring, highly successful MONT BLANC. The model came with an early „modular system“. SALEWA invented the hollow tube carabiner, which became a new standard for lightweight products. SALEWA achieved a dominant market position in the Alpine sports equipment sector.
1975: An important change in direction: SALEWA moved from being a purely Alpine sports specialist to becoming a complete supplier for outdoor activities like trekking and hiking.
1978: SALEWA launched the Sierra dome tent in the market. Its successor Sierra Leone, constantly updated, is still today one of the most popular and best-selling lightweight trekking tents on the market In the same year, SALEWA was one of the first suppliers to feature fabrics using Gore-tex membrane. SALEWA also pioneered high quality down products from the People’s Republic of China, which were a great market success.
1979: The SALEWA eagle logo was created, and henceforth symbolised the quality of the products.
1980: A record year with a 40% increase in sales. Clothing made from fleece is produced for the first time, and this immediately became a major sales success.
1982: Intense product development and the selection of production sites throughout the world became essential to the development, introduction and market success of SALEWAs product line. The structure of the company grew ever more international, as shown by its exports to the whole of Europe, the United States, Japan, and as far afield as New Zealand.
1983: Another success story presented itself on the Italian market, thanks to SALEWAs alliance with Heinrich Oberrauch and Siegfried Messner of OBER ALP, Bolzano. SALEWA Italy was able to turn the trends of the market in its best advantage.
1985: Siegfried Messner met his death in a tragic accident, struck by lighting on Stabeler Turm. Mountain guide Edy Gänsbacher became Sales and Marketing Director, and SALEWA established a clear lead on the Italian market.
1986: This was the period of a fine collaboration with Reinhold Messner and Kurt Albert. Numerous new ideas were tested on expeditions, to maintain SALEWAs status as a guiding force. Quality remains its first principle. 中文：
1988: The Munich HQ moves to Aschheim, just to the east of the city, where more space was available for product development, sales, marketing, and warehousing.
1990: In April, Heiner Oberrauch and his Oberalp group took over management and control of the SALEWA brand.
1993: The death of Hans Lettenberger, a senior companys manager since 1982, also marked the passing of a piece of SALEWA history. Stephan Guter took his place as Marketing Director and revitalized the market for light outdoor activities. The first helmet with a double structure, KÄPPY, was produced, at a weight of only 260 g. Lightweight thinking became a fundamental part of a new SALEWA concept.
1994: The motto „half weight - double resistance“ was defined as the research objective. With some products, SALEWA managed to halve the weight and also increase the resistance and durability This was the result of collaboration with universities and research institutes.
1995: The collapse of the iron curtain opened new horizons in the east. SALEWA opened distribution in Russia with a joint company, gave its name to the Czech distributor SALEWA Czech s.r.o. for strategic marketing reasons, and set up distribution in Greece, Norway, Spain, and Slovenia, which introduced SALEWA products to a wide groupof alpine sports entusiasts around Europe.
1996: A new concept for the carrying system of alpine rucksacks, the Airmat System, was developed. Thin sheets of this material are also used by Mercedes Benz for the backing of the seats in some of its most prestigious models.
1997: The ATTC fixed rope route carabiner was developed and this revolutionised fixed rope route climbing. Safety was maximised and product handling was greatly simplified.
1998: SALEWA was one of the first companies in the sector to recognise the opportunities of the internet and launched the web site www.salewa.it
1999: SALEWA took over the German binding specialist SILVRETTA and invested in a relaunch. The first result was that the new Easy Go 555 binding was launched. SALEWA began collaborating closely with the Swiss air rescue service REGA.
2000: SALEWA is claiming European leadership in mountaineering and cooperates with the best mountaineers and mountaineering schools.
2001: SALEWA picked up on the trend for lightweight products back in 1994, when its research and development had focused on the concept of “half weight – double resistance”. Now the company stepped up its research activities developing leading products included the ultra light Helium helmet (250 g), Sub 33 karabiner (33g) and the Ultra Jacket (250g).
2002: The economic crisis after 9/11 caused a turmoil in the outdoor industry,  however SALEWA used the occasion to set itself new goals and increasingly focused its attention on consumers needs. The ability to offer complete solution for alpine sports was supported thanks to constant innovation and working with the best partners in the market. In this way it succeeded in paving the way for the future.
2003: SALEWA continues its success story and founds companies in France and Iberica, covering Spain, Andorra, and Portugal. Finally the mountaineering and outdoor specialist is present with affiliate companies in Alpine countries.
2005: SALEWA is also breaking new ground when it comes to fabrics. The company is the only manufacturer of mountain sports equipment to offer functional clothing made of Ingeo® fibre. This unusual fibre is made out of corn starch, is highly functional and is extremely environmentally friendly.
SALEWA pursued its long-term business strategy and, with the creation of the footwear business, took the last step towards becoming a complete supplier. Mario Sartor and Antonio Dus, two of the world’s most experienced experts, joined the project.
2006: The first SALEWA footwear collection with the remarkable 100% blister free guarantee,is presented at the international sports trade fair OutDoor in Friedrichshafen. The footwear collection included a total of three lines: alpine eXperience for discerning hikers and trekkers, 5continents for quality-conscious travellers, and La Mano leisure footwear for trend-conscious climbers and outdoor sportsmen and women. There is a huge response – over 50,000 pairs of SALEWA shoes were sold in the very first season.
2007: The SALEWA group opened a branch in the USA so that it could better serve the North American market in the future with the three leading brands Dynafit, Silvretta and SALEWA. Europe’s leading Alpine sports-multispecialist thus took an important strategic step forward. The new branch was established in Boulder/Colorado, so that the brands are as near as possible to the heart of the mountaineering community.
There were crucial changes in direction in other important export markets. In Korea, the most significant Asian outdoor  market, 44 SALEWA shops have been opened with a national partner, and a further 16 shops should follow.
In Poland, a subsidiary has been established to better serve this long-established Alpine sports market.
2010：Inspiration Outdoor Trading (Beijing) Ltd. became the exclusive distributor of SALEWA brand in China. Indicating a new height achieved by SALEWA.
2011：The new SALEWA headquarter has been established, and became the new landmark of Bolzano.
 

SALEWA产品概述

SALEWA拥有76年历史、是一个百分百源自高山探险的欧洲户外运动品牌。无论是在世界任何一个角落，我们的核心价值、产品研发与品牌形象始终围绕高山探险运动。德国的血统为品牌注入了严谨、可靠、高品质的特性，意大利的管理团队为产品提供了充满激情、时尚、品味的设计元素。我们的研发团队结合专业运动员共同持续探索着地球上环境最恶劣的极限之地，并根据所得经历，运用最好、最新的面料与技术，研发出完全值得信赖的全天候、全系列功能性产品，为探险家们提供最安全、舒适的保护。
 
SALEWA品牌涵盖五大产品系列、提供从专业到休闲的选
AlpineXtrm PRO (专业极限登山系列)；
AlpineXtrem（极限登山系列）；
Alpine Active(运动登山系列)；
5C(五大洲，城市、旅行、休闲系列)；
LA MANO（时尚及攀岩系列）。
 
Born in Munich, Germany, the SALEWA brand has been synonymous with alpine competence for 76 years and provides genuinely innovative products to meet the specific needs of mountain sports enthusiasts. These are products whose quality and functions are tested under the harshest conditions on any mountain on Earth. SALEWA, appropriately enough, stands out from the crowd with its passionate loyalty to the mountains and all mountain activities. And because these activities can be as varied as the rocks and mountains of our planet, we offer a complete range of products that provides 100% safety, comfort and reliability in the mountains.
 
Through our athletes, we make long-term and trustful relations with our customers all over the world, and establish a culture of respect and love for people who climb mountains. For us, this means combining alpine activities with a certain kind of lifestyle. As a result, SALEWA has 5 main collections and each with specific purpose.
 
AlpineXtrm PRO：The alpineXtrem pro range of clothing was developed from scratch, and designed and tested first and foremost for professionals. SALEWA is the leading mountaineering brand because we don’t just look at the fabric, we look at the mountaineers who will be wearing our clothing. And in no other range of clothing has this approach been more apparent than in the alpineXtrem pro range. Thanks for the team for the many hours spent in the lab, the nights spent pouring over the drawing board, the days on the various north faces and the time they took to engage in dialogue. It is this time, combined with the contribution of the best professionals, that makes this range what it is: the best range of clothing for professional mountaineers whose quality of life depends on the way their clothing performs and fits.
alpineXtrem: Designed and developed in close association with extreme mountain climbers and guides – for the maximum in performance and high-tech engineering. The focus is put on light weight, high abrasion resistance, superior breathability, and durability. Aim higher – for your extreme adventures.
Alpine Active: Whether you’re climbing, snowshoeing or trekking, what really counts is performance, safety and reliability. Alpine Active provides the balance in mountaineering competence – with peak in comfort.
5Continents: We know you need protections and comforts, but we also understand your desire to look cool and stylish. No matter in the forest or city, mountain or sea side, 5C provides you the products with highest comfort, best cutting and most trendy fabrics – let’s 5C brings you round the world.
La Mano: Performance meets fashion – La Mano combines freedom of movement and durability for sports climbing with fashionable design for everyday wear beyond the bouldering routes.
 

公司介绍

英思柏锐贸易（北京）有限公司，英文：Inspiration Outdoor Trading (Beijing) Ltd. 成立于2010年，是一家根据中华人民共和国法律所设立的中港合资公司。公司设有市场推广、业务拓展、销售管理、服务培训、产品研发与采购、物流、财务、人事与行政共八个部门，实施现代化及专业化管理。公司管理人员均拥有丰富国际品牌管理经验，并曾在著名国际品牌公司担当高管职位；具有庞大与成熟的商业及公关网络，能迅速在全国有效拓展业务；超过12年零售管理经验，精于建立前线销售团队并提供最优质的服务；善于策划多元化及具影响力的市场推广计划；国际化的视野与沟通方式。
我们的使命：“信守与品牌商之承诺，并致力于为我们的顾客提供增值服务”；
我们的目标：“为大家带来充满激情的体验”；
为我们的客户: 诚挚而出类拔萃的服务；
为我们的员工: 不断学习并相互尊重；为我们的合作伙伴: 值得信赖与托付；
为我们的股东: 持续发展及价值提升。
 
我们深信，是我们的团队创造了无尽的价值，创造了迸发的灵感，创造了 Inspiration Outdoor Trading （Beijing） Ltd.
 
Inspiration Outdoor Trading (Beijing) Ltd. is a HK/China joint venture corporation in China which found in 2010, with business focus in providing the agency and trading services for International Brands. With a well organized team of professionals who possess vast experiences in channel development, sales distribution and licensed products manufacturing, we always passionate to add values for our customers and partners.
 
A compass is important for us to know the direction in the forest. For the season reason, we have our corporate Mission to guide us to succeed:
 
“To deliver the best value-added services to our customers and to fulfill our development promises to the Brands we dedicated for.”
 
Our Vision is
 
“To Offer an Inspiring Experience” for
Our Customers: Sincere and Unique Services
Our Employees: Learn and Respect
Our Partners: Trust and Reliable
Our Shareholder: Sustainable and Value-Added
 
We believe that it’s our people who make Inspiration what it is – we have a team of great people, with great Values:
Passion
Respect
Open and Creative
Ascent and Improvement
Cheer and Fun
Team Work and Collaboration
Integrity and Sincere
Value-Added and Quality
Efficient and Smart